Web Design

Blog/Wordpress Based Projects · Newsletter Designs

Purpose: Art/Jewelry Gallery, Promotion, E-commerce
- Transformed a website with static web pages and a separate blog into a dynamic, engaging property. Utilizes WordPress as a CMS.
- Modified base design heavily, including fonts, styles, colors and the addition of a sidebar specific to static pages.
- Incorporated WP E-commerce plugin for occassional sales (via PayPal).
- Incorporated Flickr Photo Album plugin to manage all galleries.

Purpose: Blog, Promotion, Information
- Personal site - blogging, community-building.
- Utilizes an extremely flexible theme with a few modifications.

Client: Fantasy Magazine/Prime Books
Newsletter: Mailed to subscribers weekly
- Simple table-based design utilizing HTML and minimal CSS.
- Works across all major desktop and web-based email readers.
- Palette and design elements taken from the main site.

Client: Dena Landon, YA Author
Purpose: Book Promotion, Information
- Though it utilizes Wordpress, the site doesn't look like a blog but is easy to navigate.
- Palette and design elements based on images from book cover art.
- Once static, the site is now dynamic, with integrated blog elements and authomatically updating navigation. All pages are easily modified by client without having to know HTML or design.

Client: Interstitial Arts Foundation
Purpose: Indepenently Run Auction Site
- Minimized costs by not running the auctions themselves on eBay but on a WordPress blog with an auction widget.
- Each auction is connected via categories and tags to similar products and pieces created by the same artists, etc.
- Modified an existing theme to match the look of the IAF's main website.
- Established practices, styles, and templates that will allow future auctions to run smoothly.

Client: Black Beans Writing Group
Purpose: Information and Promotion
- Wanted a site where members could each have a section with a bio and bibliography.
- News updates and appearances updated via blogging platform but the site itself does not feature the blog upfront.
- News and updates integrated with appearances calendar.

Client: SheFinds.com/White Cat Media
Newsletter: Emailed to over 20,000 subscribers
- Updated and evolved design over the course of two years to increase the click-through rate and ensure compatibility with major browsers, email clients, and operating systems.
- Emailed templates are no-CSS, table-based layouts.
Static pages: Buying Guides promoted by email newsletters
- Design evolved over time to decrease bounce rate, improve SEO and pagerank, and increase clicks of monetized links.
- Template is styled completely with CSS.
See examples of:

Client: Popgadget.net
Purpose: Newsletter to drive traffic to highlighted blog posts and contests
- Simple template design compatible with major browsers, email clients, and operating systems.

Client: Meredith Patterson
Job: Creating templates for several sections of a website
- Site is CSS -based with a different color scheme for each section.
- Graphics and palette based on custom artwork.
- Modified graphics to fit with template structure.

Client: Ishtar Aladeen, Professional Bellydancer
Purpose: Promotion
- CSS -based site with performance information -- news updates easily added by author via Blogger, seamlessly integrated with homepage.
- Image gallery featured javascript rollovers.
- Navigation bar featured pure CSS rollover effects.

Client: Aisha Aladeen, Professional Bellydancer
Purpose: Promotion
- CSS -based site with an Egyptian theme to match the style of dance Aisha is known for.
- Image gallery featured javascript rollovers.
- Navigation bar featured pure CSS rollover effects.

Client: Ty Drago, Editor
Purpose: Online Magazine Featuring Fiction
- Updated the site's color palette and streamlined design to better showcase the fiction offerings.
- Combination of CSS , Javascript, and table-based design.

Client: Sarah Prineas
Purpose: Information and Promotion
- Client wanted a simple site to list her fiction credits and place occasional blog post.
- Design and palette based on artwork from a published story.

Client: Jaime Voss
Purpose: Information, Blogging
- Design and palette influenced by artist Michael Parkes.
- Navigation bar is made up of several different images spliced together.
- Integrated Blogger into the design so client could easily update.